top of page

Digital Marketing

Course Description

The Digital Marketing course is designed to develop the skills of  creating and developing digital content for effective marketing.

Course objectives

The content and learning activities in this course are designed to help students achieve the following objectives: 

  • Understand how organisations use digital marketing to reach and expand their client base.

  • Learn how to build a brand to generate profit.

  • Learn about ways to drive website traffic.

  • Learn how to boost sales by creating and managing online ads.

  • Get real world experience by implementing practical use cases.

  • Get placed in a relevant lucrative job.

Student Learning Outcomes  (SLOs)

At the end of the course the learner will be able to:

  • Identify different components of Digital Marketing

  • Differentiate between Traditional and Digital Marketing.

  • Design websites and analyse website traffic.

  • Implement Search Engine Optimization (SEO).

  • Understand Search Engine Marketing (SEM) and Social Media Marketing. 

  • Create Google Ads  and Facebook/Instagram Ads.

  • Use the learnings to create practical marketing campaigns within a budget.

Mode of instruction

Hybrid teaching model where our digital content is delivered by local teachers

Student’s eligibility criteria

  • Students in rural colleges enrolled in the final year of undergraduate or post graduate programs

  • Basic knowledge of Mathematics and English

Duration of Course

12 Weeks

bottom of page